South By Southwest (SXSW) 2027
March 15, 2027 - March 21, 2027
It’s not that South by Southwest takes over Austin — downtown Austin becomes SXSW for nine days in March. Music, art, interactive, panels, comedy, and movies all vie for your attention span. Let’s put it this way. You could skip media for a year, come to Austin for the week, and still come out ahead on pop culture.